30% savings in support costs for India's leading General Insurance company
case Study
5 min read
5 min read
Business Challenge
- Repetitive issues being answered multiple times a day
- Wait time for customers are very high
- Solving complicated issues incurs a large cost
Solution
- Build a Video Knowledge Base in order to answer queries fast
- KPOINT helps in turning standardized information into videos with interactivity
Outcome
- 795,000 video views delivered
- 12,000+ interactions on WhatsApp
- 14,000+ interactions with CTA buttons
- 7,500 interactions inside ILTC App
- 30% savings on support costs by closing tickets faster