Desired skill set

• Possessing direct, transparent, and inclusive interpersonal communication skills.
• Have an interest in research and curiosity about global branding and marketing ideas.
• Possessing creative thinking, an artistic approach, and an entrepreneurial mindset.
• Strong communication ability (oral and written).
• Excellent organizational skills and ability to demonstrate thought leadership.
• Should be a proactive self-starter, comfortable dealing with ambiguity and flexing priorities to meet changing demands.
• Experience in managing projects from concept through execution.

Scope

• Focus on four pillars: new demand generation, prospect nurturing, customer awareness (retention & growth), and brand awareness.
• Define and implement an effective digital marketing strategy for KPOINT with the input of various stakeholders from across the company especially for demand generation and brand marketing purposes.
• Focus on brand positioning, awareness, experience, and manage external digital assets of the company.
• Set current and long-term goals for internal teams in extension to company business requirements.
• Set up PR, and PR strategy as part of brand awareness - build relationships with media and stakeholders through creative PR strategies.
• Prepare regular reports and presentations on marketing metrics for the CEO/Management team.
• Provide guidance and ideas to organize effective marketing events, and presence across key industry events through participation and sponsorships.
• Set up ABM strategies.
• Plan, build, and scale the KPOINT website as a demand generation engine and a brand & thought leadership dissemination channel.
• Build sales enablement framework, adoption, and deployment.
• Develop product positioning, messaging, and value propositions that differentiate our product.
• Analyze performance indicators determining the effectiveness of marketing campaigns.

About KPOINT

KPOINT is an advanced Indian B2B SaaS video intelligence company with a full-stack offering built for Enterprises and their business communication with their target audience, be it customers, leads, employees, or partners and agents.

KPOINT’s video platform serves live and on-demand video content to millions of global users with enterprise security, low latency, and high reliability. With over 1M views a day, the platform provides deep insights into content usage trends, audience engagement, and viewer behavior while striving for an excellent user experience.